Collection: Virtue

One revolutionary ingredient.
A lifetime of your best hair humanly possible.

One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.

22 products
  • Virtue Curl Shampoo
    Virtue Curl Shampoo - European Beauty by B
    Regular price
    from $15.00
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    from $15.00
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  • Virtue Volumizing Primer
    Virtue Volumizing Primer - European Beauty by B
    Regular price
    $36.00
    Sale price
    $36.00
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  • Virtue Curl-Defining Whip
    Virtue Curl-Defining Whip - European Beauty by B
    Regular price
    $36.00
    Sale price
    $36.00
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  • Virtue Restorative Treatment Mask
    Virtue Restorative Treatment Mask - European Beauty by B
    Regular price
    from $14.00
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    from $14.00
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  • Virtue Hating Oil
    Virtue Hating Oil - European Beauty by B
    Regular price
    $42.00
    Sale price
    $42.00
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  • Virtue Un-Frizz Cream
    Virtue Un-Frizz Cream - European Beauty by B
    Regular price
    from $20.00
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    from $20.00
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  • Virtue Split End Serum
    Virtue Split End Serum - European Beauty by B
    Regular price
    from $20.00
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    from $20.00
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  • Virtue Refresh dry Shampoo
    Virtue Refresh dry Shampoo - European Beauty by B
    Regular price
    $16.00
    Sale price
    $16.00
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Call for Price 1-856-278-3694

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Call for Price 1-856-278-3694