Collection: Virtue

One revolutionary ingredient.
A lifetime of your best hair humanly possible.

One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.

22 products
  • Virtue Recovery Shampoo
    Virtue Recovery Shampoo - European Beauty by B
    Regular price
    from $15.00
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    from $15.00
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  • Virtue Volumizing Mousse
    Virtue Volumizing Mousse - European Beauty by B
    Regular price
    $36.00
    Sale price
    $36.00
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  • Virtue 6-IN-1 Styler
    Virtue 6-IN-1 Styler - European Beauty by B
    Regular price
    from $18.00
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    from $18.00
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  • Virtue Recovery Conditioner
    Virtue Recovery Conditioner - European Beauty by B
    Regular price
    from $16.00
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    from $16.00
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  • Virtue Curl Conditioner
    Virtue Curl Conditioner - European Beauty by B
    Regular price
    $36.00
    Sale price
    $36.00
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  • Virtue Curl Conditioner
    Virtue Curl Conditioner - European Beauty by B
    Regular price
    from $16.00
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    from $16.00
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  • Virtue Curl Shampoo
    Virtue Curl Shampoo - European Beauty by B
    Regular price
    from $15.00
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    from $15.00
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  • Virtue Moisture-Defining Whip
    Virtue Moisture-Defining Whip - European Beauty by B
    Regular price
    $5.00
    Sale price
    $5.00
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Call for Price 1-856-278-3694